B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” True enough.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

That’s never more true than when he writes about content marketing, as he did last Monday. DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” True enough.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

JULY 1, 2010

In other words, an advertorial. When I was in traditional publishing, I fought to set limits to advertorials, but ultimately had to tolerate them. In my liberated state, though, I can finally say it: Advertorials are evil. When I say advertorial , I’m not talking about all sponsored content that appears in a publication.

Advertorials 100

Advertorials Ethics Transparency Trust Marketing 100

B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. Though the process is fraught with danger , publishers will have to start breaking down the wall that separates editorial from advertising and find a new model for sharing their media with their “advertisers”—a name that may likewise need to change.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

B2B Memes

SEPTEMBER 17, 2012

” It should be required reading for every B2B journalist and publisher. Though the process is fraught with danger , publishers will have to start breaking down the wall that separates editorial from advertising and find a new model for sharing their media with their “advertisers”—a name that may likewise need to change.

Advertisements 100

Advertisements Advertising Advertorials Ethics 100

Contently

JUNE 27, 2016

Forging a path into content marketing. She was responsible for launching the the first regional conference in 2013 in Chicago, called Content Connections, which focused entirely on content marketing. According to Cleaver, content marketing is a new name for a traditional format: the custom magazine.

Paid Search Agency 69

Paid Search Agency Content Marketing Work Management Planning 69

Navigate the Channel

SEPTEMBER 13, 2023

Trust as an aspect of content marketing is a huge topic to tackle. It can encompass the basics of human trust, trust in business and trust in marketing. So, let’s go with those five elements to demonstrate how you can build trust using content marketing. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65