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LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

Marketing Insider Group

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. But buyers want to engage with experts and they want support for their current and future challenges. Many blame it on C-19.

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How to Start an SEO Business

seo.co

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Develop your own online presence.

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Thought Leader and Influencer Interview with Dr. Cynthia Young, Founder & CEO, CJ Young Consulting

Thinkers360

Cynthia, helps organizations optimize human-centric knowledge management to increase trust and support collaboration and inclusion. CY: I enlisted in the Navy six months after high school knowing very little of how to work on a team. Before founding CJ Young Consulting, she retired from the U.S.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

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The 4 Keys to a Successful Public Relations Strategy

Navigate the Channel

As a small business, you may not be entirely sure where public relations fits within your marketing efforts and why it matters, and you may not be sure where advertising and promotion end and public relations begins, let alone have a dedicated public relations department that knows PR’s ins-and-outs.

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6 Seemingly Harmless Ways You're Sabotaging Your Proposals

Hubspot

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. 6 Seemingly Harmless Proposal Mistakes. 6 Seemingly Harmless Proposal Mistakes. So what does that mean for agencies? 1) You don't know enough to make informed choices. Hallelujah.

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Brand Design for the Professional Services Firm: The Ultimate Guide for Marketers and Executives

Hinge Marketing

If you are a professional services marketing director, firm principal or stakeholder, this guide will help you understand the value of brand design and how you can use it to attract better prospects and improve engagement and start building loyalty at the earliest stages of the buyer journey. Download The Brand Building Guide.