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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. They are also available for display.

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SEO ROI: Measuring the Returns of Your Off-Page SEO

seo.co

Search engine optimization ( SEO ) is multi-faceted and complex. In SEO, correlation is often inappropriately tied to causation, which may not always be the case. From there, you’ll be able to optimize your link building campaign for a higher return on investment, or ROI—and much more impressive long-term results.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

from fun, long-term content creations to powerful projects that really drive business? What do you think is the future of big content in terms of form, style, approach, and and concepts? I think the future of big content is multi-platform. These metrics fall into short and long-term categories.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Backlink A link from one website to another.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Backlink A link from one website to another.

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Analytics CEO makes a passionate case against marketing attribution

chiefmartech

Cross-channel attribution (or “multi-touch attribution”) became a popular concept at the time when web analytics had just completed its journey from IT to the marketing department (circa 2008). Well, attribution — even when solely focused on digital channels — places a very tall order on prerequisites: It requires linearity.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. While setting up your account, don’t just tick “read the privacy policy and terms and conditions” and be on your way. Are you losing them at specific points on the page?