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7 Digital Trends Defining B2B Social Media Marketing in 2024

sagefrog

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. ” Over the last 10 years, ad platforms and options have changed dramatically. Pop-Up Map Ads. Knowledge Panel Ads. Expanded Ads.

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6 integrations to get more from your social media management platform

Sprout Social

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Lead management & CRM.

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Four B2B Webinar Benefits

Launch Marketing

Getting buyers to that desired point requires more from B2B marketers than providing facts and figures about your solutions. So, if you’ve been ignoring webinars as a component of your B2B marketing strategy, read on to learn more about how they can help your organization. Add new leads to the top of your sales funnel.

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Account-Based Analytics: 8 Ways to Report Account-Based Marketing (ABM)

Valasys

Approaches towards Account-Based Analytics: The ABM funnel can be divided into two parts based on (a) Customer acquisition (new business) & (b) expansion (customer marketing). When it comes to Account-Based Marketing there aren’t separate sales & marketing funnels; rather a unified account’s journey funnel.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

Virtual events are no longer just another lead gen tactic added to an arsenal of marketing assets — they’re now the only option most people have. Ben Baker, Team Genius We are a B2B SaaS company with an ICP of organization leaders for youth sports organizations (super niche, I know). Yes, even you, Miss Introvert.

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6 Ways to Save Money on Paid Advertising

EveryoneSocial

There are a million ways you can go about saving money on paid advertising, but I want to focus on the most impactful strategies. While I strongly believe in executing daily optimizations on your accounts (more about this below), I want to focus more on the bigger picture. 6 Ways to Save on Paid Ads. Let’s get right into it.