Remove Advertising Funnels Remove Analytics Remove Multivariate analysis Remove Trends
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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards. Today, the high availability of data and analytics, tough commercial competition, and rising customer experience expectations, are driving demand for growth marketing.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Note: This is a comprehensive guide, so if it’s too long to read, we can answer any questions you might have about web analytics. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Content analytics tools. SEO analytics tools.

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5 Macro B2B Marketing Trends to Watch in 2021

Circle Studio

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

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How AI Improves A/B Testing

FunnelEnvy

Trying different ad asset versions has been the cornerstone of data-driven decision-making for years. How AI is Changing Traditional A/B Testing Today’s digital marketers are familiar with comparing two variations of an ad asset, such as a webpage, email campaign, app interface, or any other marketing asset.

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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. For example, a marketer can test adding a payment method to an e-commerce store to see if it increases or decreases average revenue per user.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. So let’s take a look together at all the major types of web analytics tools, some popular examples, and how to know when you need them. Content analytics tools. SEO analytics tools.

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How to Optimize Content for Generative AI

Convert

It relies too much on people’s clicking ads and organic results. Here’s its response: …both platforms offer A/B testing, split-URL testing, and multivariate testing. It will take some time, especially for older generations, to start using alternative methods to discover information and find answers. We will have time to adapt.