Advertising Benchmark CAN-SPAM Clickthrough Open Rate 
Litmus
MAY 11, 2021
While it can be tempting to hard code data into an email to see how it’ll look when you’re testing, you need to be sure to switch back to your merge tags when uploading to your ESP and sending. I don’t monitor spam/complaints very closely and honestly don’t know what I would with that data even if I did.
Optinmonster
FEBRUARY 16, 2023
In this article, we’ll go through all the essential metrics for email marketing, why they matter, and how you can improve your email marketing efforts. To achieve this goal, you might track several metrics, such as open rate, click-through rate, conversion rate, and revenue generated from the email campaign.
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Hubspot
OCTOBER 17, 2013
Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer " delightion " all in one swoop. Here''s what you can try instead: Reconsider your email newsletter subscription strategy. 2) Your open rates are taking a dive. 3) Your overall clickthrough rates are dismal.
Hubspot
FEBRUARY 26, 2014
I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. This post can help you figure it out.
Sharpspring
SEPTEMBER 16, 2021
It can take a lot of trial and error to get your email marketing strategy delivering the results you want. The last thing you want is a scattershot approach, i.e. throwing out everything you can and seeing what sticks. Common coding and formatting problems that can trigger spam filters include: Too many different colors and fonts.
Hubspot
DECEMBER 14, 2012
1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. 2) 59% of new subscribers (who have subscribed within 3 months, and who represent 11% of an email list on average) are not engaged, neither opening nor clicking on emails. Email Performance Trends.
Sprout Social
JUNE 10, 2021
Depending on the tools you use, you can see how each send performed or get metrics per subscriber. With open rates and click rates easily available, you can benchmark your own performance against your industry’s average. Measurable performance : For every email newsletter you send, statistics are generated.
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