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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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Programmatic Advertising: What You Need To Know

Digilant

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

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choozlechat: What Data Genomix learned from 2020 digital political advertising

Choozle

Welcome to the other side of political advertising, where we look back at the 2020 election cycle to learn and improve for the next one. Looking at the numbers, digital advertising was huge. For today’s chat, I’d love to dig into your digital advertising strategies for political races. Kantar Media originally estimated $1.2

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. The Decline of TV Advertising. The Rise of Digital Advertising.

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Top Trend to Watch in 2020: Video Advertising

Bluetext

In 2019, 87% of marketing professionals were leveraging video in their media strategies and more than 80% of video marketers saw a stronger ROI than when they ran static banner ads or paid social image ads. So, why are video ads so popular? And why should marketers continue to invest in video advertising in 2020?

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Some banner advertising and email rental lists are sold this way, as well. MadisonLogic offers pay per lead programs via banner ads to a network of 300 publishers, with particular strength in the HR and technology sectors. Pay per lead.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

Publishers can charge more for video advertising than banner ads in text-based articles. For example, see how our video on " The Power of Advertising Slogans " grabs the viewers attention before they have a chance to bounce. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder.

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