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The Lead Generation Strategy Guide

Zoominfo

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Sales Automation.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Bonobos give their subscribers a chance to update their frequency preferences when they click “unsubscribe” in an email. Manually adding these tags may seem a bit cumbersome at first, but it will pay off in a big way. Opt-in Frequency. Purchase Frequency. Buyer Persona.

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article thumbnail

The Lead Generation Strategy Guide

Zoominfo

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria.

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Drip Campaigns for Lead Nurturing

GreenRope

Remember, different buyer personas need different types of content. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Other examples of great content for drip campaigns include: eBooks. Adjusting the template or look of your emails.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

Remember, different buyer personas need different types of content. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Other examples of great content for drip campaigns include: eBooks. Adjusting the template or look of your emails.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

Remember, different buyer personas need different types of content. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Other examples of great content for drip campaigns include: eBooks. Adjusting the template or look of your emails.

article thumbnail

Drip Campaigns for Lead Nurturing

GreenRope

Remember, different buyer personas need different types of content. Leads that receive drips may also be added to a drip campaign via their behaviors such as filling out a sign up form on your website. Other examples of great content for drip campaigns include: eBooks. Adjusting the template or look of your emails.