Martech 2030 Trend #4: From Big Data to Big Ops
chiefmartech
DECEMBER 3, 2020
Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. As they validate and process it — format, clean, and augment it — are subsequent actors operating on it properly sequenced?
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