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Transform your B2B brand: 7 strategic insights

Martech

Don’t default to talking about the products or services your company provides or how it delivers them. People are hardwired to take action — such as buying hardware and/or software — based on how they feel. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company.

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The Biggest Questions to Ask a B2B Lead Gen Company

Inbox Insight

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

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Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

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Video for Financial Services: Banking and Beyond

Vidyard

For a financial services representative, video communication can be pivotal in establishing trust while meeting clients’ demands for a more personalized digital experience. Balancing Trust with Innovation Financial services (often called “FinServ”) remains an industry built on relationships and trust.

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“How I Work”: Eric, Martin, VP Account-Based Marketing at SAP @myfavemartin #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s our honor to feature a new B2B sales, marketing or business leader every week with our own version of “How I Work” questions. This week I’m excited to Eric Martin, Vice President, Account-Based Marketing, SAP North America. What is your email management strategy?

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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

On the surface, sales seems like a simple concept: One person buys something from another. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Sales & Marketing. --> Bloggers. --> Resources. Here, digital audience marketers chime in on the ones they’re using now, and why. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., Senior Management.