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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

With insurtech, everyone — from underwriters to brokers to policyholders — immediately benefits. This could mean focusing on value (like Warby Parker), personalization (like Netflix), or efficiency (like Amazon). It frees carriers and brokers to be more human. Read about the digital imperative in insurance.

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How technology is streamlining processes in finance and insurance

ClickZ

Finance brokers and lenders can use APIs to offer faster quotes and fast-track loan completions. Our CRM system provides a central view of all the interactions we have with our brokers, borrowers, and solicitors, so we can immediately see how a case has progressed, enabling us to provide a first-class service to our clients.”.

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Navigating the Minefield: Common Pitfalls in Financial Content Marketing

ClearVoice

You also won’t know how to allocate staff resources, stick to a timeline, or spend your budget efficiently. Base your finance content on commonly known regulatory barriers. The page declares it is not a credit repair company, credit reporting agency, broker, or advisor. Employ a legal review process to ensure proper compliance.

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How to be indispensable: The CMO’s cheat sheet

B2BMarketing.net

Objectives tied to business and marketing goals often result in interdisciplinary work-streams, integrated teams and alternative paths to ensure efficient and effective impacts. As both models suggest, we as a species are not naturally programmed to stack-rank our tasks or be efficient users of our time. Each has merit. Strategize.

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Social Media SEO: Understanding the Seismic Influence of Social Networks on Digital Marketing

Scoop.it

This is a largely passive form of marketing and requires others to enjoy your content enough to reference or pick up your text, infographics, visualizations or video without you having to broker a deal with them. This breaking down of barriers can lead to significant growth in terms of brand awareness. Curate Your Content Accordingly.

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9 Commandments for Using Chatbots to Deliver Great Content Experience

Martech Advisor

It ran an extremely efficient network of video rental stores across 2,800 locations globally, which catered to the demands of the local population. As the Walmart of the entertainment world, Blockbuster prided itself on operational efficiency. It reduces barriers for communication between brands and customers.

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From B2G to B2A to B2S: Data-Driven Marketing to Federal Agencies

Bluetext

The priorities of the agency can be efficiently stored within a single person’s head. If they were to interface only with agency leadership or technology leadership, they would get a sense of broad organizational priorities and gain credibility from being introduced by internal power brokers.