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How to drive word of mouth | Nilan Peiris (CPO of Wise)

Lenny's Newsletter

Brought to you by Pendo —The all-in-one platform for product-led companies building breakthrough digital experiences | Wix Studio —The web creation platform built for agencies | Masterworks —Invest in blue-chip art — Nilan Peiris is Chief Product Officer at Wise, one of the fastest-growing (and profitable) tech companies in (..)

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

If a customer becomes part of something positive, memorable and walks away satisfied, they are 14 times more likely to return for another purchase, spread WOM, share their data, or re-engage with the brands in other ways. For more information, get in touch with The Lead Agency today. Transaction-based value propositions.

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Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina

Adobe Experience Cloud Blog

Jeff is President of the sales lead generation company Find New Customers. Word of mouth is generally considered to be the most powerful form of marketing available. The agency trained and armed the teens with the tools to spread the word, and then sent them on their way to find other “ViralMentalists™.”.

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Making Sense of Marketing Acronyms: Part 3

Bluetext

MRR (Monthly Recurring Revenue) The amount of predictable recurring revenue generated each month from your subscription-based products or services. UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. People trust other people, so this type of content can be powerful.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. link] [link] Jeff Deibel Consumers generated over 500billion online impressions about products.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

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WMC Interviews: Kirsten Chapman

WebMarketCentral

I recently had the opportunity to talk to Kirsten Chapman, principal of Twin Cities-based virtual marketing and PR agency KC Associates. As KCA's web site notes, this isn't a typical agency; her group works only with b2b technology companies, and is comprised exclusively of senior IT marketing and PR professionals.

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