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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This of course creates a mini viral effect, as trip participants invite their friends, family, and desk-bound colleagues to check out their tales of whitewater adventure, dining al fresco, and sparkling waterfalls. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

The first step in that process of course is knowing why it is that you’re blogging. Ive founded 5 companies, and spent 15 years running digital marketing agencies. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. What’s the Point?

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5 B2G PR Strategies For Mergers & Acquisitions

Bluetext

You would be hard-pressed to find a tech PR and marketing agency that has helped to support the number of successful M&A events in the public sector space as Bluetext. Thirty-three times in fact, Bluetext clients have been acquired within 24 months of an engagement with our agency. Those are table stakes.

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Why You're the Key to Social Media Success

Convince & Convert

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. You can’t rely solely on me or any other consultant or agency to turn the tide in your organization.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80
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Influencer marketing tools of the trade

Biznology

Step one: make sure you have an awesome client with a special, unique, delicious, and superior product, an amazing origin story , industry-leading values , and is willing to be super-generous with not only the A-list but with the long tail, too.† Check, check, check, check, and check! OK, now on to tools. An explicit no.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail 14 Things I Think I Think About Social Media Co-op SEO and the Future of Websites [link] Amy Spreeman This is a terrific resource.