Ad Agencies Burn Rate Consulting Peer-to-peer 
Martech
SEPTEMBER 14, 2023
Part of my task was auditing and evaluating GTM and marketing support as well as value-added performance by agencies, consultancies, and other advisors — including analyst firms. Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions.
Convert
OCTOBER 25, 2022
If you’re just starting out, Alex Birkett suggests a smooth way to glide into the groove: When you’re starting your experimentation program, work with an agency or consultant. The tool can only be as good as the brain using it. Team Over Tools — The Zeitgeist of the New Experimentation Era. The sentiment that. NOT the tool.
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Marketing Insider Group
NOVEMBER 2, 2020
Of course, most brands will choose a combination of several of these methods. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Quick Takeaways. When implemented properly, content marketing offers a higher ROI than PPC in the long-term.
Unbounce
JUNE 16, 2020
This guide is all about answering the burning questions you might have about launching a partner program (or optimizing an existing one) for your SaaS business. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. Why should I build a partner program for my SaaS business?
Marketing 261
APRIL 5, 2021
I was the Head of Marketing for a hot Bay Area startup, making well over six figures, when one day I woke up and, coldly, unceremoniously quit. I’ll spare you the details, but suffice to say I was miserable. Fast-forward and I spent 3.5 glorious years as a full-time freelance marketer. I worked when it was best suited for my schedule.
Single Grain
NOVEMBER 17, 2020
It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively. That is, if you use it right. Message Ads. Carousel ad.
GreenRope
AUGUST 13, 2015
Again and again, until my quads burned and my frustration level with not being able to stand drove me to the brink of giving up. I was doing consulting and working on building software that made it easy for people to design, send, and track email newsletters. Paddleboarding and Business :: A Tale of Perseverance. It’s hard.
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