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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. Mobile Facebook campaigns have also been observed to bring in a ROAS that is as much as 2.3x

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SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC

QuanticMind

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. According to the 2017 Internet Trends Report by Mary Meeker, by the year 2020, 50% of all searches will be voice-based. Featuring: @jdischler.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) This will free up more of your budget and time for other SEM activities.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

Google AdWords provides you with all the information you need to better optimize your ads through your Quality Score. When you use Campaign Experiments, AdWords also makes it easy to A/B test different ad elements (Headline, CTA, extensions, etc.) This will free up more of your budget and time for other SEM activities.

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Best AdWords Agency: Our Top 5 Picks for 2022

Single Grain

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. In this post, we'll not only provide you with a curated list of the best AdWords PPC agencies, but we'll tell you how to evaluate them and the benefits of hiring one.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Using these tools, advertisers across verticals like such as retail and telecom measured 7 billion store visits in AdWords. To drive more sales at physical stores and convert more online activity into profitable store visits, Bing recommends observing the differences in purchase patterns between online and physical store shoppers.

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How to Use Audience Bid Modifiers to Drive PPC Performance at Scale

QuanticMind

Adwords bidding strategies have changed a lot in recent years. Google themselves are even taking the focus away from keyword targeting, rebranding from Google Adwords to Google Ads in 2018. Here’s everything you need to know about the role audience bid modifiers play in Adwords bidding strategies. Adwords Bidding Strategies.

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