Martech
DECEMBER 30, 2021
2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). And when streaming services land another hit, viewers are more likely to cut the cord from linear TV, and replace live TV content they used to watch on cable with OTT services like YouTube TV, fuboTV or Sling.
ClickZ
OCTOBER 12, 2020
30-second summary: Despite the pandemic, CTV advertising remained a stable ad channel with a growing audience across the US and Europe. More than 50% of US ad buyers shifted their ad spend from linear TV to CTV. Over the next few years, one might see more AR/VR content and ads across CTV.
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LeadsRX
MARCH 9, 2022
In addition, the frequency of a touchpoint is taken into consideration in the algorithm making this model particularly well-suited for brand advertising as opposed to direct-response advertising. Grow lifetime value and reduce wasted ad spend. Return On Ad Spend (ROAS). Customer Journey Analytics. Average Cost Per Conversion.
Digilant
MAY 13, 2021
A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). Earlier this week, eMarketer released CTV ad spending projections across the next three years: expecting it to hit $13.4
Hubspot
JANUARY 6, 2020
As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. This is especially true for younger audiences — many of whom are not just cord-cutters but cord-nevers. At the same time, Gen Z and Millennial consumers are prioritizing experiences over 'stuff.'". "We
Anything Goes Marketing
AUGUST 7, 2007
If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. If that's the case, lets make sure that we know what we're getting ourselves into ahead of time and if we do need to wait, provide some added value.
Hubspot
FEBRUARY 3, 2012
The second wave was cable networks. Plus, you have the added anxiety that, for many people, the computer equals a device, and devices subsequently mean stress. That's why Amazon is signing top-quality authors and YouTube is hiring some of the best minds in cable programming. It simply wouldn't happen. It'd be too late.
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