Act-On Cost per Lead Demand Generation Marketo 
Adobe Experience Cloud Blog
JUNE 5, 2019
In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. If you don’t have a solid understanding of how your campaign leads to real business impact, you don’t have anything at all. Do you have the numbers to back up the investment, or are you left tongue-tied?
The Point
FEBRUARY 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. In the process, we accelerate new leads, at a lower CPL, by engaging conversion-ready buyers before they’ve found your company (or your competitors).
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Adobe Experience Cloud Blog
JUNE 5, 2019
In our previous posts about demand generation , we explored some of the ways to drive an effective demand gen campaign. If you don’t have a solid understanding of how your campaign leads to real business impact, you don’t have anything at all. Do you have the numbers to back up the investment, or are you left tongue-tied?
SnapApp
APRIL 4, 2018
Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . Common tool used: Marketo. . #3:
Vidyard
NOVEMBER 11, 2016
Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. They increased the number of marketing qualified leads by 250% and improved lead quality by 200%. Finalists: Act-On, P2 Energy Solutions.
Ambal's Amusings
OCTOBER 15, 2009
Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog.
The Point
JANUARY 25, 2012
Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. Ask for the minimum information possible, and keep the form high on the page where the reader can see it (and act) immediately. Not “learn more.”
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