multi-touch 
The ABM Agency
JANUARY 30, 2023
Reading Time: 3 minutes With account-based marketing (ABM) your business can tailor its marketing tactics to target and engage specific customers, leading to more meaningful and personalized experiences. But to make ABM successful, you first need to identify your ideal target accounts.
Engagio
JANUARY 16, 2017
A few weeks ago, our friends at Response Capture posted a good article on how to run a successful Account Based Marketing campaign from start to finish. They were fortunate to have set 10 meetings with Fortune 500 companies at around a 25% success rate – not bad! Which Channels were Successful? Phone calls.
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SmartBug Media
NOVEMBER 3, 2020
For marketers—especially those in B2B and/or who have a long sales cycle— campaign attribution is critical to understanding which channels are winners and which are dead weight. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. As mentioned above, this essentially becomes the first touch.
SalesIntel
JULY 12, 2021
Follow-up and post-sales tasks are essential for managing multichannel outreach campaigns with numerous touches. Marketing teams chiefly work around product promotion, brand awareness, advertising, and similar activities to build brand awareness, educate the marketplace, and ultimately generate leads to pass to sales. Capture intent.
Martech
JANUARY 13, 2022
Cloud-based Marketo Engage features 10 major capabilities for: Marketing automation to create, automate, and measure campaigns across channels. Account insights and profiling to identify the right target accounts using data and AI. Marketo also includes account-based marketing features as well.
Rollworks
JUNE 3, 2018
Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. Account-based marketing is a highly-targeted approach.
Engagio
OCTOBER 13, 2020
Even in the five short years since I started Engagio and the ABM movement took off, the landscape began to look completely different. Yet despite all this change, the way most marketers (and their tools) operate hasn’t evolved nearly enough to keep up. Rise of Account Based Marketing (ABM).
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