Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

DECEMBER 16, 2019

Invest in Visual Storytelling using Facebook Ads: For generating the top Facebook Ad ideas for B2B businesses, the companies will require to think outside the box. B2B SaaS companies often have multi-channel. attribution philosophy.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 13, 2020

This not only helps in increasing the number of followers on LinkedIn business page but also helps in improving the reach of your posts as the LinkedIn algorithms prioritize visual & video-based content strategy in its newsfeed. Read more on Why Visual Storytelling is Imperative for B2B Content Marketing.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

DealSignal

FEBRUARY 1, 2024

Instead, they are more interested in real, authentic, and genuine storytelling. Among all B2B marketing trends, one that is particularly effective is identity-based ad targeting. This allows B2B marketers to reach key audiences across channels with precision.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

DealSignal

JANUARY 31, 2023

Instead, they are more interested in real, authentic, and genuine storytelling. Among all B2B marketing trends, one that is particularly effective is identity-based ad targeting. This allows B2B marketers to reach key audiences across channels with precision.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

Valasys

JANUARY 2, 2020

2) Automation meets Artificial Intelligence: The business companies these days are increasingly investing in intent data to gain insights into their people’s behavior. According to Emailmonday, more than 51% of companies are using marketing automation & more than 58% of the companies are planning to adopt it.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Valasys

FEBRUARY 17, 2020

The ‘fit’ & intent-data. of the customers, as well as the insights, gathered based on the past browsing history of the customers also serve as an important criterion for audience targeting. Therefore, marketers need to have an omnichannel marketing approach.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52

Rev

OCTOBER 9, 2018

Of course, it’s essential every department contribute to the bottom line, but there’s a danger when using revenue as the scorecard for your marketing operation. A check-the-box culture causes marketers to only view activities that lead to revenue as being worth their time. The reality is much messier.

Sales Management 113

Sales Management Top of Funnel Lead Ranking Enterprise Management 113

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Rev

SEPTEMBER 9, 2018

Jon Powell is an original thinker with keen insights into digital marketing, storytelling, and human behavior. When only 46% of buyers feel vendors deliver on promises, it is crucial that your sales and marketing teams are instilling this personal confidence in a scalable way while nurturing leads.

Lead Nurturing 114

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 114