DemandBase

JANUARY 8, 2019

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? SEM by definition is a top-of-funnel, quantity-focused channel. No technology currently exists that uses SEM to target accounts. How can you leverage SEM to aid and abet Account-Based Marketing?

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

DemandBase

MARCH 30, 2020

Want to know how it applies to your ABM-informed advertising campaigns? We focus on the measurable but gradual insights such as lift and engagement at the account level that validate our campaign strategies in moving our target audiences closer to the desired outcome. Does anyone remember the story of the pin factory?

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. ABM Adoption Takes Off.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. The ease and power of scaling your content across multiple marketing channels with account-based marketing.

DemandBase 71

DemandBase Practices Ads B2B Thought Leadership 71

DemandBase

MARCH 10, 2020

Think about this analogy when it comes to planning your ABM strategy. As B2B marketers, we spend a lot of time and money driving visitors to our websites. We invest in display advertising, PR, SEO, SEM, content, and various social channels. Tactics such as events and direct mail can play an important role in your ABM strategy.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

DemandBase

AUGUST 14, 2019

As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. That shift for me was an ABM approach. The first step is building your target account list, but wait!

Buying Cycle 58

Buying Cycle Ideal Customer Profiles Buy Account Based Marketing 58

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. The second group of SDRs used an artificial intelligence engine to surface more detailed information about their contacts and accounts which allowed them to create more personalized outreach based on these insights.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49