Account Based Marketing Buying Cycle DemandBase SEM 
DemandBase
AUGUST 14, 2019
As a B2B Marketer based in the UK and operating in the EMEA region, the changes in regulation and how I was going to reach my buyers was a pretty daunting prospect and something that required a shift in focus. That shift for me was an ABM approach. The first step is building your target account list, but wait!
DemandBase
MARCH 30, 2020
Want to know how it applies to your ABM-informed advertising campaigns? We focus on the measurable but gradual insights such as lift and engagement at the account level that validate our campaign strategies in moving our target audiences closer to the desired outcome. Does anyone remember the story of the pin factory?
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