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Sizzling Search Strategy: How Demandbase optimized SEM for Account-Based Marketing

DemandBase

Can search engine marketing (SEM) target specific accounts and minimize waste from unqualified respondents? SEM by definition is a top-of-funnel, quantity-focused channel. No technology currently exists that uses SEM to target accounts. How can you leverage SEM to aid and abet Account-Based Marketing? It can be done.

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I’m Thinking of Ad Strategies Best Practices with Jennifer Hughes

Engagio

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. How to deploy AMX techniques in your paid media strategies, including SEM and LinkedIn.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase. We focus on the measurable but gradual insights such as lift and engagement at the account level that validate our campaign strategies in moving our target audiences closer to the desired outcome.

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Would You Invite Someone Over & Then Not Let Them In?

DemandBase

We invest in display advertising, PR, SEO, SEM, content, and various social channels. In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. appeared first on Account-Based Marketing – Demandbase. Start Simply. Just don’t do it on Saturday night.

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How Personalized Prospecting Increases SDR Efficiency and Performance

DemandBase

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. The information they used was: Real-time intent reports charting which accounts are actively researching topics across the entire web related to Demandbase solutions. Equip your sales reps with the Demandbase Conversion Solution.

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Get Ahead of the Buying Cycle

DemandBase

Take your ICP list, some keywords from your SEO/SEM programs and tah dah you have a target account list. To put this into context, for me as a marketer at Demandbase, I want to know what accounts are researching ABM-related topics and see what content they are consuming that is related to ABM.

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The 5 Top Media for Cold Prospecting

ViewPoint

Search engine marketing (SEM) Business buyers today use the Internet as their primary research tool to solve business problems, so search engine marketing (SEM) has become the hottest of the hot. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase.

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