Engagio

MAY 22, 2017

If you’ve been following Engagio, you know that we’ve been preaching and practicing account-based thinking from day one (if you haven’t been following us, you can read more about our Account Based Marketing philosophies here ). Start off with connecting leads in your system to the appropriate accounts.

Lead Ranking 85

Lead Ranking Demand Marketing Qualified Leads Account Based Marketing 85

DealSignal

JANUARY 25, 2023

Are you ready to take your B2B marketing game to the next level? Look no further than account-based marketing (ABM) tactics. ABM tactics are a highly targeted approach that allows you to engage with key decision makers at your target accounts and drive revenue. So, let’s get started!

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

AUGUST 14, 2023

Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Zoominfo

AUGUST 30, 2023

Personalize the customer experience : Marketing and sales teams can better coordinate personalized outreach across the entire buying journey based on intent signals. Give priority to companies that demonstrate interest and purchase intent — before they initiate the buying process with a competitor.

Intent Data 147

Intent Data Intent Intent Signal Lead Ranking 147

Binary Demand

MAY 17, 2024

Lost leads: Group your lost leads according to the reasons for disengaging and tailor your marketing efforts, such as special deals or new feature releases, to bring them back. Arrange sales leads based on their score and focus on those with the lowest rating. Completion Continuous and well-planned lead nurturing is key.

Lead Ranking 52

Lead Ranking Lead Nurturing Sales Qualified Leads Lead Scoring 52

Zoominfo

MAY 21, 2021

When your prospects visit other websites, you have no visibility into their activity or implied intent. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo How Do You Use B2B Intent Data? Lead scoring and prioritizing accounts. How frequently do you get your intent updates? Get a Demo

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 17, 2018

Here’s how it works: A B2B marketing platform will pool together all the data they have on a lead, and automatically score and grade them based on this data. If they perform certain actions which demonstrate interest in your product, such as…. CRM Integration. Email marketing. CRM integration.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40