Zoominfo

JULY 25, 2023

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. That means getting the best possible B2B contact data.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

NetLine

APRIL 11, 2023

more likely to be correlated with a purchase decision <6 months. more likely to be downloaded in 2022 compared to White Papers—yet Marketers produced 30% more White Papers than eBooks. B2B marketers continue to clearly believe in Webinars, too, as organizations uploaded 39.3% eBooks represented 33.6% more Webinars.

Demand 52

Demand B2B Webinar Metrics Intent 52

NetLine

DECEMBER 20, 2022

Based on this data, we can suggest that White Paper registrations are a greater indication that a user is in a late stage of a purchasing decision. . Webinar registrations, however, represent the most significant purchase intent signal. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

FunnelEnvy

MARCH 7, 2018

It’s not precise enough to identify the optimal experience for an individual visitor based on their individual, account and intent characteristics. The larger problem is that most marketers who run personalization campaigns do so without first experimenting. The analyst report likely demonstrates higher commercial intent.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

Leadspace

NOVEMBER 5, 2020

Benjamin Bloom , Gartner Senior Director Analyst, notes: “Marketing teams are leaving martech’s potential untapped, imperiling both their credibility and impact. Translating marketing technology into business effectiveness correlates with martech utilization. Prioritize your best accounts using predictive scoring.

Ideal Customer Profiles 62

Ideal Customer Profiles Work Management Marketing Management Lead Ranking 62

Valasys

AUGUST 9, 2019

While capturing the intent signaling of the prospects is not as difficult as it appears to be theoretically, at first instance; the real challenge may be tracking the implicit decision-making factors that influence the buying decisions of the prospects.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Terminus

JULY 17, 2019

More specifically, marketers can employ ‘ intent monitoring ‘ which observes trends in this content consumption over time, amongst a group of web users. When there are spikes in frequency or intensity of these trends, Intent signals will correlate that to increased intent. Image Source).

Buyer Intent 24

Buyer Intent Intent Data Top of Funnel Intent 24

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84