Madison Logic

AUGUST 10, 2023

To stand out, marketers need a smarter approach to identify key decision-makers, engage them with relevant content, and optimize their campaigns for maximum impact on pipeline and revenue. Here’s how a data-driven, account-based marketing (ABM) strategy powered by ML Insights can help.

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Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

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Madison Logic

OCTOBER 11, 2022

And wouldn’t it be great to know more about your buyers so you can personalize and activate a great customer experience from start to finish? . You can when you use buyer intent data. . Intent Data Explained . Intent data is a valuable tool to support your ABM strategy, and B2B marketers are taking notice.

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SalesIntel

JUNE 28, 2022

Firmographics also help determine which B2B sales leads are the best match for your company’s Ideal Customer Profiles (ICPs). By having this firmographic data, you can also empower your SDRs to create customized sales pitches, personalized sales messaging, and assess the readiness and potential value of B2B sales leads. .

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DealSignal

NOVEMBER 1, 2022

Signs of buyer intent. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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Madison Logic

JANUARY 17, 2024

Use it to prioritize in-market accounts, know which personas to engage across the buying committee, and understand what content is most likely to convert.

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DealSignal

MAY 3, 2021

Signs of buyer intent. For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

Intent Data 52

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Heinz Marketing

NOVEMBER 22, 2020

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. If you’re running an account-based marketing initiative in your organization but not using an account engagement tool, you’re missing out. 6sense will look for those trends in order to surface other companies that are following the same pattern.

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Valasys

APRIL 3, 2023

The value of intent data in 2023 In 2023, the value of intent data is likely to increase as more companies adopt a customer-centric approach and focus on personalized marketing and sales strategies. Breaking up “intent” and “data” independently, a much clearer picture is in view.

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QuanticMind

NOVEMBER 13, 2018

We break down how you can make intent data work for you and your campaigns. What is Intent Data? At its core, buyer intent data is information about your prospect’s behavior before they even enter your sales funnel. First Party Intent Data.

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Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. . Publisher Co-Ops.

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Terminus

SEPTEMBER 22, 2019

The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. .

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Inbox Insight

JANUARY 5, 2023

Essentially, lead gen works to capture the interest of buyers and collect their key information (predominantly name, email, job title and company) to target them with resonating ads and nurture campaigns. B2B demand generation defines and optimizes every stage of the conversion and sales cycle to maximize results.

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