Valasys

OCTOBER 31, 2019

The optimal use of B2B marketing channels for building B2B marketing campaigns & successfully executing them, requires proper planning & all the minute elements in place. The blog posts articulates the following 10 tips for building marketing campaigns aligned with the core bottom-lines of the marketers: 1.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

FEBRUARY 28, 2020

The proliferation of technology & intermingling of the data-driven insights in the business story-telling process has made it possible for businesses to build customer loyalty with content marketing. Analyzing these metrics over a while, competitively benchmarking & optimizing them helps brands in scaling-up their content game.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

DECEMBER 16, 2019

Audiences can be targeted based on their demographic, firmographic, technographic & psychographic insights as well on the basis of their past buying-behaviors & research habits. Marketers can start experimenting with alternative forms of low-risk CTRs & can launch different formats for sneak peeking at the pricing part.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

JULY 12, 2019

While a major chunk of the marketing budget is meant for advertising, which in turn, is subject to many changes to keep abreast with the dynamic requirements of the industries, marketers need to make it obligatory to analytically quantify the endeavors of their omnichannel marketing.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

AUGUST 19, 2019

The market segmentation & targeting is an indispensable part of a highly effective omnichannel marketing strategy. & SpyFu allows marketers to research which keywords are being played around by their competitors to rank for the SERPs & how many clicks they are being able to generate.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

AUGUST 6, 2019

As soon as, the marketing teams find themselves mastering one particular technic, they might feel overwhelmed to know that the expectations of the buyer personas have evolved. Isn’t B2B marketing tough? Special focus should always be on segmenting the accounts & on segment-specific-personalized-ads. Well, it is.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

FEBRUARY 17, 2020

Marketers need to research their target audience & understand who will be consuming their content. The target audiences can be researched based on their demographic, firmographic, psychographic & technographic insights & accordingly, pieces of content can be designed.

Distribution 52

Distribution Planning Marketing & Strategy Marketing Strategy 52