Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Enterprise Management 110

Enterprise Management Work Management Marketing Management Marketing AI 110

Martech

MAY 24, 2022

While the marketing applications of both are still emerging, these experiences are being tested in a host of ways that customers are beginning to have exposure to. It helps bridge the gap between the digital and the physical world by overlaying digital elements in our immediate environment. billion by 2028 at a CAGR of 48.6%.

Planning 140

Planning Marketing Management Marketing AI Paid Search Agency 140

ClickZ

JANUARY 8, 2021

From product launches to test drives, AR can help marketers build virtual experiences and engage audiences in a new and innovative way. According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. AR is entering a new phase of its journey.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Anyword

SEPTEMBER 29, 2021

The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028. In this time-consuming and complex environment, text writing AI allows a marketer to get their message across with a minimum of resources.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Hubspot

JUNE 13, 2022

Real estate sales in the metaverse topped $500 million last year , and BrandEssence says that the metaverse real estate market is expected to grow at a rate of 31% per year from 2022 to 2028. Willingness to test new channels and constantly iterate. Angelica Saldaña is a crypto investor who spent $11,325.13

Merchandising 64

Merchandising Gartner Communities Advertising Channels 64

Martech

APRIL 8, 2024

As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. So in a B2B environment, I would think about a bit more around contextual placements.

Marketing AI 116

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 116