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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

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How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI

Only B2B

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. trillion in 2021 to $3 trillion by 2027.

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Top B2B Marketing Landing Page Trends

FunnelEnvy

You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing. between 2020 and 2027. That significant growth rate didn’t happen by accident.

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What’s Trending in Marketing for August 2019

Stevens & Tate

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. The following articles come from popular marketing blogs. The following articles come from popular marketing blogs.

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The yin and yang of martech

ClickZ

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Where is marketing technology (martech) going? A lot has been happening with marketing technology this past year, and it doesn’t all point in the same direction.