Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. between 2022 and 2027.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. Outliers to this narrative — CTV and RMNs — show that regardless of overall trends, there is a marketing imperative to meet customers where they are.

Spending 105

Spending Ads Emarketing Forecasting 105

Top Rank Marketing

JANUARY 5, 2024

B2B Marketers Own the Customer Journey, Now What? and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Lake B2B

OCTOBER 28, 2022

The rise of big data is fuelling ABM’s success over the past few years with its tailored marketing standards. About 60% of mainstream companies have adopted account-based marketing in recent years. Statistics show that the ABM market is projected to reach $202.3 million by 2027 and 87% of marketers say that […].

Account Based Marketing 98

Account Based Marketing ABM Marketing & Strategy Statistics 98

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 80

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Fount Media

JUNE 7, 2023

The dairy industry is a major player in the global economy, with a projected market size of over $776 billion by 2027. The post 7 Ways that Discuss the Importance of Segmenting Your Dairy Products Email List for Better Targeted Marketing appeared first on Business Mailing Lists | Technology User List | Email Marketing Company.

Segmentation 52

Segmentation Email Marketing Product Paid Search Agency 52

chiefmartech

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Top Rank Marketing

AUGUST 4, 2023

B2B media market is expected to see 4.7 billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 127

Statistics Marketing Budget Advertising Agencies Marketing Strategy 127

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home? Danny Daly, marketing events manager at ZoomInfo, has had the same experience.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

nDash

JANUARY 4, 2022

By 2027, the big data market is predicted to reach $103 billion in revenue. Make sure your content marketing is up to the task of reaching nearly every business by hiring one of these data analytics subject matter experts: Ling Wong. She’s written about data analytics for a variety of publications and content marketing clients.

Marketing Budget 98

Marketing Budget Budget Programs Analytics B2B Thought Leadership 98

SmartBrief - Marketing

JANUARY 30, 2024

reached 70% of households in the US, with 14 markets in the country incorporating it during that year. Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027. As of December 2023 , ATSC 3.0 Trinidad and Tobago have begun the transition, while Brazil made ATSC 3.0

Broadcasting 77

Broadcasting Television marketing Internet Marketing Distribution 77

Martech

APRIL 10, 2023

Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “I haven’t seen a model where having an app marketplace actually improves the effectiveness of marketers.

Marketing Attribution 88

Marketing Attribution Enterprise Management Work Management Marketing AI 88

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 86

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 86

Martech

NOVEMBER 28, 2023

This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions. Dig deeper: AI in marketing: How to balance automation and the human touch 3. billion by the end of 2027, per eMarketer. billion by the end of 2027, per eMarketer.

Marketing AI 87

Marketing AI Advertisements Advertising Trends 87

MarketJoy

AUGUST 4, 2022

But with the rise of mass media, the opening up of new markets, and the massive growth of social media, the game has changed completely. According to one estimate , online B2B will increase more than 70% by 2027, up from $12.2 trillion in 2019 to nearly $21 trillion in 2027.

Work Management 98

Work Management Marketing Management B2B Sales Television marketing 98

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Valasys

FEBRUARY 15, 2024

In the current market environment, which is constantly evolving, B2B eCommerce has emerged as a key player, establishing itself as essential for driving growth and fostering innovation. trillion by 2027. The global B2B eCommerce sphere is projected to be worth $20.9

Enterprise Management 40

Enterprise Management eCommerce Marketing Management B2B Marketing 40

chiefmartech

NOVEMBER 11, 2020

This latest episode of The Martech Show features Jay McBain , Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. Jay estimates that there are ~175,000 SaaS companies in the world today — and predicts that there could be 1 million by 2027. 197 countries.

Work Management 111

Work Management Marketing Management Forrester CMO 111

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. billion by 2027. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. billion by 2027. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Hubspot

JANUARY 30, 2024

Internet access is increasing, urbanization is happening fast, and lots of consumers are moving from informal retail (like local markets) to shopping malls, creating all kinds of new spending patterns. South Africa’s growing sneaker market ? Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region.

Paid Search Agency 61

Paid Search Agency Startups Demographics Advertising Agencies 61

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

The Daily Egg

MARCH 22, 2019

When Project Management Institute, the leading not-for-profit professional membership association for the project management profession, researched and analyzed trends for 2017-2027, they found that the world is […] The post 4 Website Optimization Experts Weigh In On Project Management Challenges And Opportunities appeared first on The Daily (..)

Optimization 110

Optimization Marketing Websites Trends Research 110

QuanticMind

SEPTEMBER 21, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here, learn what marketers should know about Snap’s recent ups and downs, and how to best leverage the channel. Show off your marketing chops with our question of the week. Welcome to Scout!

Marketing AI 52

Marketing AI Privacy Eye-Tracking Buzz 52

Choozle

MARCH 20, 2024

Video Streaming Market Just how big is the video streaming market? Streaming services are rapidly gaining market share due to their diverse content offerings, which include original programming, licensed TV shows and movies, live sports, documentaries, and more, catering to a broad audience. trillion by 2030.

Advertising Agencies 73

Advertising Agencies Advertisements Advertising Allocation 73

Zoominfo

APRIL 30, 2021

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. So, what happens when the conference seat your marketing and sales team offers is your registrants’ preferred chair at home?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

QuanticMind

JULY 13, 2023

Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027.

Paid Search Agency 52

Paid Search Agency Copyright Marketing AI Advertising Agencies 52

FunnelEnvy

OCTOBER 3, 2022

You could have slick visuals and top-notch marketing automation software – if an error or obstacle on your landing page prevents visitors from converting, it will constrain your results and limit the effectiveness of your digital marketing. between 2020 and 2027. That significant growth rate didn’t happen by accident.

Landing Pages 78

Landing Pages Trends B2B Marketing Marketing Automation Services 78

ClearVoice

FEBRUARY 13, 2020

According to gig economy expert and entrepreneur Brett Helling , by 2027, it is projected that more than half of the U.S. By 2027, it is projected that more than half of the U.S. Or, if you’re a marketer, you understand the payoff of being fully ingrained into a speciality. workforce will be involved in the gig economy.

Relevance 110

Relevance Click Rate Planning Tagging 110

QuanticMind

SEPTEMBER 29, 2023

[:06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. eMarketer has projected that influencer marketing will grow 3.5 Sign up for the Basis Scout newsletter !

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77