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Zeta becomes first marketing platform to join the AWS marketplace

Martech

The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics. Planning rapid growth.

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Why forward-looking organizations should embrace analytics-driven sales

Seismic

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

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Marketing Automation Trends and Strategies for Your Firm

Hinge Marketing

Worldwide sales of marketing automation software, by enterprise size and total expenditure, 2014 – 2025 (USD Million) Source: Grand View Research. The longer that firms take to embrace digital marketing, the further behind they will fall. Improve how you qualify new leads. How can you tell which are your best leads?

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25 Best B2B Marketing Conferences 2020

Pam Didner

When you attend Adobe Summit Influencer you will walk away with platform-agnostic insights in marketing, advertising, IT, and client services, diving deep into concepts such as marketing automation, innovation, digital transformation. Marketing Impact 2025. Portland Tech Leadership Conference. July 13-15, 2020 | TBD | Website.

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Conversica Achieves a Record 210% Increase in 2020 Mid-Market and Enterprise Subscription Sales, Continues Momentum into 2021

Conversica

COVID-19 served as a forcing function for digital transformation in 2020. As a result, revenue-generating teams had to adjust to new ways of serving customers and selling products to reach buyers whose only option is to engage digitally.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Those three key data sources include: And when combined with the first-party customer data in your CRM and MAP, marketers using ML Insights gain deeper insights to maximize their marketing spend and accelerate accounts through the buying journey. Lock up your data!

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Data Cleansing Automation: Enhancing Efficiency and Reducing Manual Efforts

Only B2B

According to Informatica , 75% of organizations believe data integration is important to their digital transformation efforts. IDC predicts that the global datasphere will grow from 33 zettabytes in 2018 to 175 zettabytes by 2025, highlighting the need for scalable data cleansing solutions.