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Marketing KPIs are changing. Here’s why.

Zoominfo

By 2025, Forrester predicts that only 14% of marketing teams will track marketing-sourced pipeline. “It assumes a first-touch or last-touch attribution model and doesn’t take into account the multiple buyers and touchpoints involved.” Data from Forrester Research shows how rapidly marketing metrics are changing.

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Customer Data Platforms – the Stats You Can’t Ignore

Porch Group Media

billion by 2025 (Markets and Markets). HBR) Companies with a Data Governance program in place increase data analysis time by 2% and register a 31% improvement in data quality confidence. Your customers interact with you across multiple touchpoints, across channels, and at the time of their choosing. billion in 2020 to USD 10.3

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Future of Marketing | 5 Areas You Have to Make a Priority in 2020

Adobe Experience Cloud Blog

Suffice to say, for long and complex customer journeys with many different touchpoints, these partial solutions do not remotely do justice to the impact of marketing on revenue. . You should also be able to define multiple programs, channels, touchpoints, etc. Accurate revenue attribution is essential to marketing-powered growth.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. For example, Amazon uses AI to analyze customer touchpoints to promote personalized product recommendations to customers and enhance their shopping experience. billion in 2021 and is projected to reach USD 11.53

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

billion by 2025. From deciphering complex customer journeys to tracking multiple customer touchpoints, marketing automation tools enable marketers to track every action taken by prospects. This includes comprehensive data collection and analysis, customized reporting for different stakeholders, and facilitating data-driven decisions.

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Modernizing Business with RevOps Teams & Revenue Operations Platforms

Envy

This allows them to devise smarter strategies to boost customer engagement, conversion and retention, and to provide a more holistic and seamless service across all customer-facing touchpoints. Measurement: Data prep for analysis, report ops, dashboard design and implementation.

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Neuromarketing Data | Level Up Your Marketing Analytics Strategy

Adobe Experience Cloud Blog

Assemble and maintain a dynamic marketing analysis that allows you to adjust granularity, to zoom in on specific customers or segments as well as step back for a macro view of your overall marketing effectiveness. Marketing in 2025 is likely to see neuromarketing bring new depth, richness, and accuracy marketing analytics.

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