Martech

DECEMBER 6, 2023

When it comes to email authentication, three mechanisms work together: Sender Policy Framework (SPF) helps prevent domain spoofing by allowing senders to identify the email servers that are allowed to send emails from their domain. Some people will get this confused with the website domain.” The ads at the top of the inbox.

Rules 131

Rules Google Marketing Automation Services Paid Search Agency 131

Modern B2B

DECEMBER 4, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Modern B2B

NOVEMBER 16, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Martech

DECEMBER 19, 2023

Don’t chop off anyone who hasn’t opened or clicked on an email in the last two years , regardless of domain, to avoid bounces and keep list statistics healthy. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. This is where I get heated. That’s insulting. Google and Yahoo!

Marketing & Strategy 109

Marketing & Strategy Opt-out CAN-SPAM Work Management 109

Bannerflow

JANUARY 27, 2023

Third-party cookies have been a hot topic in the digital ad industry since Google announced the third-party cookies phase-out in Chrome in 2020, responding to the increasing demand for privacy online. Taking place in 2024 leaves marketers with a limited amount of time until the change goes into effect. What will the effects be?

Work Management 52

Work Management Ad Frequency Paid Search Agency Domain 52

Optinmonster

APRIL 11, 2024

According to 2024 data from EmailTooltester , a whopping 16.9% According to March 2024 data from Constant Contact , the average bounce rate for email marketing campaigns is 10.29%. For instance, in the 1st quarter of 2024, our bounce rate was 0.92%. Only then are they added to your email marketing list.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. This is only the first step: by the end of 2024 marketers should completely eliminate third-party cookies from their strategies. Many advertisers were even seen to be increasing their cookie ad spend.

Privacy 111

Privacy Ad Frequency Emarketing Planning 111