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7 Tips for Effective Industrial Email Marketing

Tiecas

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? Think again! While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce Marketing Cloud

After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. The challenge?

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C-Suite Executives Are Researching Collaboration Solutions More as Businesses Continue to Seek Ways to Manage Remote and Hybrid Workforces

Madison Logic

employers currently operate hybrid work arrangements in 2023, with just 16% of surveyed companies requiring in-person work. As companies adjust to this shift, collaboration software solutions are essential for improving productivity and fostering alignment between remote teams. The collaboration software market reached $26.28

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What Are the Top 3 Challenges for Manufacturing Marketers in 2023? (And How to Solve Them)

Brandpoint

That said, marketers in the manufacturing industry face a variety of commonly stated challenges that are reflective of their specific companies and environment. 2023 Notes: Building upon our findings from the 2022 survey, it is evident that the challenges highlighted continue to dominate the thoughts of manufacturing marketers today.

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The Automotive Aftermarket – Top Strategies to Acquire Shoppers Online and In-Store

Porch Group Media

over the period of 2018 to 2023. The report also looked at age groups and where they are buying: While many consumers use the internet for extensive research, many buyers will still buy through physical locations where they can handle and feel comfortable with the product. Following are some key findings from the report.

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SpotMe named a Leader by Research in Action in the Marketing Event Management Matrix 2023

SpotMe Blog

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. Managing marketing events takes a lot of time, effort, and money.

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What Is Digital Sales? Tips, Strategies, and Tools

Salesforce Marketing Cloud

Digital sales refers to the process of selling your products and services online. Potential customers can browse products and purchase on their timeline without interfacing with a sales rep. These ads often allow you to peruse products directly on the social platform before transferring you to an online store to complete a purchase.