2023 Deliverability Privacy Privacy Protection 
Spiralytics
JANUARY 11, 2023
Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. The Ultimate Email Marketing Trends in 2023. If you are not doing it already, 2023 is the time to hop on the personalization train.
Litmus
APRIL 18, 2024
Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. In 2023, Adobe went 1-2-3 on the most popular design tools, but this year, Figma moved to #2.
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Navigate the Channel
JULY 12, 2023
In 2023 so far, the number of emails sent and received is already at 347.3 In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void. What are the specifics?
Litmus
JANUARY 24, 2022
Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).
Litmus
FEBRUARY 7, 2023
This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” But considering how much of deliverability these days is based on sender authentication, it seems eminently worthwhile to invest in getting it set up for your brand.
Zoominfo
OCTOBER 5, 2021
Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Plenty has been written about Apple’s privacy changes in iOS 15 , which affects iPhones iPads, and similar changes for its Mac operating system.
Scoop.it
FEBRUARY 28, 2023
If you are wondering about the trends that will pick up pace in 2023 , you are at the right place. Moreover, it enhances email deliverability and sender reputation. In 2023, more and more email clients will support BIMI or consider supporting it. This can be detrimental for your email campaign performance and deliverability.
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