The Cost of Social Media Advertising in the Philippines
Spiralytics
FEBRUARY 5, 2024
million social media users in January 2023, around 72.5% According to Lebesgue , the average CPM for Facebook ads targeting women is $6.01 (PHP340.16) and $4.92 (PHP278.47) for men. Cost-per-click (CPC), cost-per-impression (CPM), and cost-per-action (CPA) are popular models. of the country’s total population.
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