Martech

MAY 14, 2024

In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency.

ROI 116

ROI Marketing Attribution Cost per Acquisition Work Management 116

Metadata

JANUARY 25, 2023

At the end of the day, lead generation strategies can’t account for these complexities. The emergence of demand generation is the direct result of lead generation’s shortcomings.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Martech

MARCH 27, 2023

Top skills marketing leaders look for when hiring Up to 57% of marketing leaders prioritize analytics experience when hiring new talent, according to the State of Marketing 2023 report. This approach is more expensive, given the cost of salaries and the current economic climate. Cultural trends and insights can also come in other ways.

Paid Search Agency 24

Paid Search Agency Planning Budget Programs Marketing Budget Creation 24

Single Grain

DECEMBER 8, 2023

Updated December 2023. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Editor’s Note: As of December 7, 2023, LinkedIn no longer offers programmatic display ads on the desktop experience.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Metadata

JANUARY 8, 2024

Liam Barnes , Head of Demand Generation at Bionic, whipped out the 2023 version of this adage during his DEMAND session : “If you don’t measure them your campaigns, you’re screwed.” Uncertain times are a perfect opportunity to experiment with your paid strategy because you’ll find cost efficiencies and pinpoint where you’re wasting spend.)

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

NetLine

AUGUST 2, 2023

Moreover, NetLine’s 2023 State of B2B Content Consumption and Demand Report reveals that content marketing remains a top priority for B2B marketers. Image Caption: Great content remains key to effective B2B lead generation. At the most basic level, track KPIs such as conversion rate, cost-per-lead, and return on investment (ROI).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Single Grain

JUNE 21, 2023

DataPortal ) Businesses with an active LinkedIn page receive 7x more impressions, 5X more page views, and 11x more clicks per follower. Statista ) 80% of B2B marketing leads come from LinkedIn. LinkedIn ) 40% of B2B buyers state LinkedIn is the most effective channel for driving high-quality leads. lower cost per acquisition.

Statistics 98

Statistics Linkedin Advertisements Advertising 98