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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

That is the number of software products profiled on G2’s site as of last week. Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024. But it’s only the churn rate of existing martech vendors that I have a dark prediction about. No sugarcoating it.

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. Build a Useful Freemium Tool.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. billion during 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

In fact, the market overall is expected to reach a staggering $623 billion by 2023. That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues. That’s a rapid evolution! Marketing KPIs at the Maturity level.

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8 Best Practices for Successful B2B Marketing Automation

Delivra

Forrester has predicted that spending on marketing automation will hit $25 billion by 2023 , signaling a 14% annual growth rate since 2017. Streamline your processes by investing more of your team’s efforts to engage and follow up with prospects who fit your buyer profile. Create a campaign designed to reduce your churn rate.

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

It also helps mitigate your churn rate by flagging crucial moments when your clients may consider leaving your business. Those recommendations can lead to more time spent on your website, increased page views and click-through rates, and, ultimately, more conversions and revenue. Image Source: Signum.AI Sometimes it’s okay.