How Data Mining Improves Buyer Experience


According to Gartner, by 2023, more than 50 percent of data and analytics leaders will be responsible for data creation, management, and analysis. The primary agenda behind cross-selling is to consolidate brand loyalty, expand CLV, and reduce churn rate.

Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martech

Is 2023 the Year of the Martech Cataclysm? Up to 20% of the current martech landscape could churn before 2024. But it’s only the churn rate of existing martech vendors that I have a dark prediction about.


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Looking for Ways to Improve Your SaaS Product Marketing Skills?

Tomorrow People

Would you rate the task as hard or easy? That means educating yourself on product development cycles, customer success efforts, and churn rates. Subscription-based SaaS products are expected to represent 45% of the total enterprise software market by 2023."

8 Marketing KPIs every SaaS brand should track


In fact, the market overall is expected to reach a staggering $623 billion by 2023. Churn. That’s why it’s essential that you, firstly, track your churn rate (monthly or quarterly), and secondly, identify the reasons behind lost business to minimize future issues.

7 Growth Hack Strategies for B2B SaaS Companies


According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

To give you an idea of where things are headed, here's a snapshot of the global SaaS industry: It will see a compound annual growth rate (CAGR) of 9.22% between 2019-2023. The artificial intelligence as a service (AIaaS) market is expected to reach $6-7 billion by 2023.

8 Ways to Get the Most Out of Your Marketing Automation Software


See email opens, clicks & bounce rates. Gartner said that brands putting user-level control of marketing data will have a reduced churn-rate of 40% and increased customer lifetime value by 25% in 2023. 8 Ways to Get the Most Out of Your Marketing Automation Software.

5 Ways to Use GA4 to Generate More Revenue For Your Business


Third-party cookies have not been removed yet and there is talk that this will really take shape in 2023 , but connecting your Google Analytics to GA4 now will allow the platform to begin collecting data to provide better insights in the future.