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2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com

chiefmartech

Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. Yes, there is consolidation and churn. Happy #MartechDay to you!

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7 eCommerce Business Challenges in 2023 and How to Solve Them

Optinmonster

The reality is that most eCommerce websites suffer from the inevitable customer churn. A study by Omniconvert found that the average churn rate in eCommerce ranges from 62–82%. Sign Up with OptinMonster The post 7 eCommerce Business Challenges in 2023 and How to Solve Them appeared first on OptinMonster.

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10 AI marketing tools your team should be using in 2023

Sprout Social

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot

Below, we’ll explore the factors that lead salespeople to quit, the sales landscape in 2023, and how you can retain top talent. How to Minimize Churn in 2023 Are salespeople leaving or staying at their jobs? HubSpot research confirmed this 35% churn rate. Let’s dive in. Why do sales teams experience high turnover?

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Putting the “Success” in Customer Success

HG Data

In 2023, the median annual churn rate for B2B SaaS companies is 12% so far. In today’s economy, the best way to combat customer churn is to act, not react: focus on your customers and take the time to define and develop your Customer Success (CS) practice.

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What are the essential Lead Management Metrics in 2023?

Valasys

Lead Management Metrics in 2023 A new year means new objectives for the company. So, before we introduce the Lead Management metrics you should be tracking in 2023, let us answer a very basic question: What are the Lead Management Metrics? It’s about time we introduce the top lead management metrics you should be tracking in 2023.

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Frequent promotions and salary increases contribute to thriving martech careers

Martech

Marketers are finding ample opportunities to advance their careers and up their pay, the 2023 MarTech Salary and Career Survey found. The opportunity for advancement in a competitive job market also explains the high churn rate. Churn accelerated in 2022. The survey.