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Think the martech landscape is big? Here’s the size of the software industry overall

chiefmartech

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

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7 Growth Hack Strategies for B2B SaaS Companies

SalesIntel

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023.

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8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Software as a service (SaaS) has been around since the 1960s , believe it or not, but only recently has it entered most people's lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. Software Development/QA Testing. Budgeting/Reporting/Planning.

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

The SaaS (Software as a Service) sector continues to evolve at breakneck speed - but are you measuring the right Marketing metrics to know whether you are on track? In fact, the market overall is expected to reach a staggering $623 billion by 2023. Why SaaS metrics become more complex during growth and scale?. That’s a rapid evolution!

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The Marketer’s Guide to AI-Supported Content Creation

ClearVoice

And businesses are taking note of the power of these tools. hours a day using AI tools With those kinds of numbers, it’s clear the AI revolution has begun. hours a day using AI tools With those kinds of numbers, it’s clear the AI revolution has begun. AI needs human oversight at all steps of the process.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

Updated November 2023. Software as a service products often involve complex technologies and solutions. In this article, we’ll walk you through the 6 steps required to create your own successful SaaS content strategy, including all the tactics, methods and tools you’ll need.