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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it

emails will be sent and received per day in 2023. So, how will you formulate the email strategy in 2023? So, Brand Indicators for Message Identification (BIMI) will go from a trend to a must-have element in 2023. in combination with these tools to prepare more impactful emails in 2023. According to Statista, 347.3

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Email Client Market Share: Trends from August to October 2022

Litmus

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Apple Mail Privacy: 54.6%. Learn why in this blog post. to 55.1%.

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2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. Watch the free demo Originally published on Salesforce.com on September 27, 2023. This includes managing campaign naming and taxonomy, tracking requirements, data delivery, and quality assurance.

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is Privacy laws in Europe and in some U.S. Is your brand keeping pace with these changes?”.

Ethics 105
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10 Email Marketing Trend Predictions from the Experts

Litmus

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.

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Looking for clarity on CDPs: Monday’s Daily Brief

Martech

Keeping pace with privacy laws and practices. “We’re We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. Privacy laws in Europe and in some U.S.