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More Than a Button: The Best CTAs for Paid Social Advertising (Based on $130M in Ad Spend)

Metadata

A button with a simple phrase can be the difference between a meaningless impression on your ad and a click that turns into pipeline. We’re talking about calls to action (CTAs) and how they make or break paid social campaigns. We looked at data from $130M in ad spend to help you answer that. CPO N/A $21,378.29

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Measuring Social Media ROI for Manufacturing Companies

Brandpoint

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

87% of marketers say that video has a director and positive impact on sales. Not only will your positive acknowledgment go a long way, but it could result in increased engagement from those you’re recognizing. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

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Maximizing ROI: 9 Great Ways to Leverage PPC for SaaS Companies in 2023

Single Grain

SaaS companies rely on online channels to reach their target audience, and pay-per-click advertising provides an effective way to drive traffic to their website or dedicated landing page and convert prospects into customers. One of the key advantages of PPC for SaaS companies is the ability to target specific keywords and demographics.

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The Black Box of Content Attribution: How to Engage With Consumers More Authentically

Contently

Types of Content Attribution Models Given how complex content attribution really is, it’s no surprise that Contently’s 2023 survey revealed only 38% of content marketers were satisfied or very satisfied with their ability to measure content’s success. Yet content attribution models can look different across companies.