Martech

SEPTEMBER 28, 2021

Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. networked devices per capita, according to the Cisco Annual Internet Report, 2018-2023.

Marketing Automation Services 113

Marketing Automation Services Privacy Enterprise Management Work Management 113

Modern B2B

DECEMBER 4, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Modern B2B

NOVEMBER 16, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. These adjustments could lead to ad prices increasing by up to 10%.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Martech

JUNE 8, 2022

Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking.

Multi-Touch Attribution 107

Multi-Touch Attribution Enterprise Management Paid Search Agency Work Management 107

Sana Commerce

FEBRUARY 21, 2023

Sana Commerce respects and protects your privacy. Refer to our privacy policy for more details. So instead of having to go through an entire catalog full of irrelevant items, you can save your client time and offer complete transparency by only showing relevant products. Thanks for joining the E-Commerce Insider Club.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Sana Commerce

AUGUST 28, 2023

Sana Commerce respects and protects your privacy. Refer to our privacy policy for more details. For this year’s survey, conducted in the summer of 2023, the differences between B2B buyers in 2021 and the B2B buyer of today were extreme. Want to save for later? Thanks for your interest in the B2B Buyer Report.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Liveintent

NOVEMBER 2, 2021

.” Consumer data and privacy has become a major topic of conversation and concern for companies across industries over the last decade. In the last few years alone, Apple has rolled out ITP (Intelligent Tracking Prevention) in Safari, ATT (App Tracking Transparency), and MPP (Mail Privacy Protection).

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125