Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Platform: Google AdWords. Display Advertising & Pay-Per-Click (PPC).

Marketing Budget Creation 325

Marketing Budget Creation Marketing Budget Planning Budget Programs 325

Navigate the Channel

DECEMBER 6, 2022

If you’re searching for a way to drive traffic to your website and improve lead generation, paid advertising is an effective way to increase both traffic and leads. Here’s what to understand about incorporating Google Ads B2B targeting in your content marketing mix. You could search with generic words on Google, Yahoo!

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Envy

MARCH 31, 2020

So now we’re a couple of weeks in, here’s a collection of what’s going on in the B2B tech industry (as of the end of March 2020) and what solid B2B marketers can and should be doing. Impact on B2B marketing team activities so far. How B2B marketing teams been dealing with the situation. Impact on field marketing.

Enterprise Management 108

Enterprise Management B2B Marketing Work Management Planning 108

Envy

MARCH 31, 2020

So now we’re a couple of weeks in, here’s a collection of what’s going on in the B2B tech industry (as of the end of March 2020) and what solid B2B marketers can and should be doing. Impact on B2B marketing team activities so far. How B2B marketing teams been dealing with the situation. Impact on field marketing.

Enterprise Management 77

Enterprise Management B2B Marketing Work Management Planning 77

Single Grain

JUNE 30, 2022

To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. TABLE OF CONTENTS: ↓ What Is Programmatic Advertising? Why Should Businesses Use Programmatic Advertising? What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Directive Agency

APRIL 12, 2017

Data science is on every B2B marketer’s radar these days. Without data science, B2B marketers are just spinning their wheels trying to get customers through the sales funnel. By 2020, people around the world will generate 50 times more data than they did just six years ago. Just take a look at these eye-opening facts.

B2B Marketing 40

B2B Marketing Digital Asset Management B2B Work Management 40

Optinmonster

AUGUST 27, 2023

Related Content Ultimate List of Blogging Statistics and Facts (Updated for 2020) Content Marketing Statistics – Does It Really Work? More than 75% of those online people use mobile devices and social media, which has implications for your marketing. Why do so many people use content when trying to build an audience?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

QuanticMind

OCTOBER 25, 2017

Amazon’s SMX Debut: “What Is Customer First Advertising? Brinker caps his session with a list of “9 reasons why search marketers make great martech leaders”: Familiarity with managing an evolving tech landscape – including SEO, content, social, mobile, video, call, local, affiliate and e-commerce.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Outgrow

MARCH 18, 2021

Paid outdoor advertising - as they have high virality attached to them. Barões Digital Publishing used Outgrow to create an outcome quiz for “ Which city should you move to in 2020? Craigslist is an advertisement website with listings under multiple categories, houses for sale, jobs, gigs, etc. These include -. Source: Outgrow.

Course 52

Course Paid Content Outgrow Examples 52