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Who Will Win the War for TV Ad Dollars?

Contently

Some, sans cable subscriptions, simply tuned out. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Many millennials migrated to online streaming.

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Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon

Contently

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. million by 2019. There will be 5.5

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Connected TV buying for special events | choozlechat ep. #16

Choozle

In a recent survey from eMarketer, nearly two hundred and two million people will continue to stream or watch television on connected TV at least once a month. I think younger generations are definitely more likely to engage with streaming services to watch sports as opposed to getting a full cable package. Sam: (13:23).

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Programmatic DOOH ad spending increased by nearly 500 percent between 2019 and 2022.

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Programmatic Advertising: What You Need To Know

Digilant

Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection. media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Programmatic DOOH ad spending increased by nearly 500 percent between 2019 and 2022.

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Lookback at 2018 Programmatic Media Buying Trend Predictions – Did They Come True?

Digilant

eMarketer stated that “ more than 82 percent of U.S. Because of the ability to eliminate counterfeit inventory, publishers and advertisers are seeing the benefits of ads.txt and will continue to utilize it going into 2019. . eMarketer). eMarketer). eMarketer). eMarketer). This prediction still reigns true.

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Amazing YouTube statistics for B2B Marketers

Valasys

According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. According to eMarketer , 93% of video watchers in India watch Youtube. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from.

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