Who Will Win the War for TV Ad Dollars?
Contently
DECEMBER 8, 2016
Some, sans cable subscriptions, simply tuned out. Overall, eMarketer has the percentage of “cord-cutters” and “cord-nevers” (people who have never paid for traditional TV) increasing by a steady 8 percent each year through 2017, 2018, and 2019. Many millennials migrated to online streaming.
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