ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

Webbiquity

JANUARY 20, 2021

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. offer insight into the second aspect of the privacy experience. Maybe, depending on how badly you want to make cashless transactions between friends. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Golden Spiral

MAY 7, 2019

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out.

Privacy Policies 95

Privacy Policies Paid Search Agency Companies Opt-out 95

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. 25 May 2018. Breach Notification.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Bluetext

APRIL 16, 2021

Data protection policies really started to emerge and take force in the past several years. The most widely known data protection policy is the General Data Protection Regulation (GDPR), which was implemented in 2018. Those were implemented across sites based on these new data privacy laws. Data privacy acts are no joke!

Privacy 26

Privacy Privacy Policies Opt-out Opt-in 26

Valasys

JANUARY 7, 2020

If you have seen the buttons such as “ Opt-out form ” or “ Don’t Sell My Personal Information ” at the bottom of the business websites, then you probably already have an idea about what CCPA is. Stepping into 2020, you may be baffled by the question, “How CCPA will impact your business & privacy operations?

Privacy 53

Privacy Business Opt-out Ideal Customer Profiles 53