SnapApp

JULY 31, 2018

To not keep up with these changing trends can be expensive and even lead to legal fallout as the FTC and EU laws catch up with trends in internet communications. Changes in marketing trends means changes in marketing culture—and visa versa (as it’s kind of the chicken and egg thing.). GDPR Compliance.

Demand 48

Demand Top of Funnel Demand Generation Agencies Opt-out 48

Bannerflow

MARCH 8, 2019

First, with the rise of companies such as Sky AdSmart in 2018. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. 2018 was marked by GDPR, and exactly what it meant for marketers was a bit of a mystery until the last moment. What does this mean for advertisers?

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Martech Advisor

FEBRUARY 17, 2020

The marketing industry is well-positioned to continue its trend of rapid transformation into the 2020s. And in 2018, Colgate-Palmolive invested in Hubble, an online contact lens subscription service. Brick-and-Mortar or D2C – Maybe Both. In fact, just from 2017 to 2019, the number of web traffic to D2C brands nearly doubled.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Zoominfo

MAY 22, 2020

In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Maybe, depending on how badly you want to make cashless transactions between friends. What about a company selling magazine subscriptions? Breadth of Data is Defined by Sensitivity—and Comfort Levels.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

Webbiquity

JANUARY 20, 2021

Since 2018 when the law passed, international legislative authorities have implemented several international equivalents, the latest ones being Brazil’s LGPD and California’s CCPA. Guest post by Natasha Lane. falls under these privacy regulations. And not just that. Finding Balance Between Personalization and Privacy.

Privacy 266

Privacy Personalization Planning Marketing Management 266

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. We asked B2B marketers, “What is your biggest lead generation challenge in 2018?” Stay on top of the latest trends impacting B2B. Here are the results of the survey.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

Salesforce Marketing Cloud

APRIL 20, 2023

This trend is expected to accelerate, as other state legislatures — such as Florida , Illinois , and Texas — continue to introduce new data privacy bills. Also, the new regulations provide further details on how organizations must offer opt-outs, including Global Privacy Controls (GPCs). Are you current and compliant? consumers.

Privacy 96

Privacy Advertising Agencies Opt-out Work Management 96

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

Convert

SEPTEMBER 15, 2021

To make this process easier, we will compare some recent examples from different states and offer insight into how they might affect business practices as well as future trends in user data protection. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. 25 May 2018. 1 July 2023.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Outbrain

DECEMBER 23, 2019

By 2018, 85% of US internet users were watching video on all their devices. Video is so entrenched in our daily lives, it is fascinating to take note of the new technologies, tools, and trends that are cropping up and creeping in. As we head into a new decade, what are the video advertising trends we can expect to see?

Advertising Agencies 46

Advertising Agencies Advertisements Advertising Trends 46

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

sagefrog

FEBRUARY 28, 2024

To stay ahead of the competition, it’s vital to be aware of the trends and changes redefining email marketing and how to leverage these tactics for your own sustained success. Address Privacy Concerns While not a new trend, privacy considerations are increasingly critical in B2B email marketing.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech Advisor

OCTOBER 30, 2019

In this article, we discuss Halloween marketing trends and what marketers and retailers can do to improve last-minute sales. Halloween Shopping Trends. National Retail Federation and GroundTruth did a study on Halloween shopping trends to help marketers and retailers with their Halloween Media Planning. from costumes, $2.7B

Planning 47

Planning Trends Marketing Plans Paid Search Agency 47

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Porch Group Media

APRIL 13, 2021

Emarsys, 2018) 59% of respondents say marketing emails influence their purchase decisions. SaleCycle, 2018) 59% of marketers say email is their biggest source of ROI. Emma, 2018) For every $1 spent, email marketing generates $32 in ROI. Email’s popularity remains undisputed. Disruptive Advertising). Email Data Collection.

Email Marketing 80

Email Marketing Marketing Management Opt-out Opt-in 80

Buffer

NOVEMBER 29, 2018

For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors. But taking a stand isn’t as simple as jumping in on a trending topic on Twitter, or sharing a quick piece of content here and there. This is exactly why Opt Outside has worked for REI.

Brand Identity 98

Brand Identity Branding Opt-out Opt-in 98

QuanticMind

DECEMBER 13, 2017

The biggest paid search trends of 2017 include changes to AdWords budgets, attribution, expanded functionality for Google Shopping and Product Listing Ads (PLAs), enhanced audience targeting tools and more. The biggest paid search trends of 2017 made this an interesting year for paid search professionals, to say the least.

Trends 40

Trends Adwords Budget Programs Top of Funnel 40

Golden Spiral

MAY 7, 2019

The California Consumer Privacy Act of 2018 (CCPA) was enacted in June 2018 with the fundamental goal to protect consumers’ personal data by regulating and enforcing business compliance regarding collection and use of that information. The CCPA guarantees consumer rights to request information, delete information, and opt out.

Privacy Policies 95

Privacy Policies Paid Search Agency Companies Opt-out 95

Unbounce

JANUARY 13, 2022

7 Marketing Trends You Gotta Know About For Your 2022 Strategy. Users can now opt out of tracking across apps—heck, they’re invited to—which means you’ll be missing out on a lot of data to retarget your prospects. For example, a jaw-dropping 2018 study showed that 29.5% Thanks for the lessons, 2021. Image courtesy of Apple.

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Marketing Insider Group

SEPTEMBER 5, 2019

Update: This post originally published in Oct, 2018. Seeing a trend here? On Facebook, QuickBooks opts for a lame-o “learn more” digital call-to-action. Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does).

Examples 116

Examples Urgency Marketing CTR Case Studies 116

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Recipients must now provide positive opt-in to be contacted by your company.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

ClickZ

DECEMBER 24, 2020

Given this trend, companies are taking advantage of emerging martech solutions to transform how they surprise and delight their customers. The vast majority of companies want the contact details of their customers, which – even though intended to personalize offerings – is typically found invasive. billion to $4.1

Marketing Management 137

Marketing Management Paid Search Agency Lock-In Loyalty 137

BenchmarkONE

FEBRUARY 10, 2022

Sometimes that means focusing your budget on a new trend or platform that’s ideal for reaching your core audience — other times; it means opting out of things that aren’t a good fit for your brand. TikTok has more than one billion active users , plus a global user base that has increased by more than 1000% since 2018.

Small Business Marketing 65

Small Business Marketing Allocation Business Opt-out 65

Content Standard

OCTOBER 31, 2019

“Data-driven” has been the battle cry for many years, and the 2020 marketing trends already emerging do nothing to change that perception. Budget airline EasyJet replaced its marketing director with a chief data officer in 2018, a role that’s emerged in other organizations , too.

Creativity 41

Creativity Trends CMO Top of Funnel 41

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. Some of them might not be surprising, and many are consistent with the direction of past usage trends. Nine in ten social media users opt for mobile browsing. Web traffic trends have been going in the direction of mobile for quite some time.

Social Media 93

Social Media Statistics Social Marketing Marketing & Strategy 93

Parse.ly

NOVEMBER 14, 2018

SmartNews is an app that aggregates and serves “impartial, trending and trustworthy” news through machine learning algorithms. We’ve written about trends in non-search Google referrers before, including non-search AMP traffic and Google Quick Search Box , but this was a whole other domain. SmartNews revs up traffic.

Aggregators 53

Aggregators Traffic Domain Emarketing 53

Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. Get ahead of the trends and show your commitment to data privacy and consider issuing an alert to all your customers.

Privacy 92

Privacy Opt-out Telemarketing Opt-in 92

Sprout Social

MAY 10, 2019

In 2018, YouTube viewership grew by its fastest rate in recent years, increasing by 60% year-over-year. Just like general online search trends, YouTube usage predominantly happens on a mobile device, with that total now amounting to more than 70% of all watch time. By 2010, YouTube was generating more than two billion views each day.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Moz

DECEMBER 16, 2020

While technically the third largest named core update, Google's December Core Update was very close in measured impact to the May 2020 Core Update and the August 2018 "Medic" Update. Posted by Dr-Pete On December 3rd, Google announced that they were rolling out the latest Core Update. Winners and more winners.

Google 65

Google Comparison Domain Opt-out 65

Albert

AUGUST 10, 2018

According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. by Mark Kirschner.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

Martech Advisor

DECEMBER 3, 2019

Also, trends, channels, and technologies are changing so rapidly that as soon as you have marketing and advertising based on your research, the market has shifted. In fact, according to a 2018 Adobe survey, two-thirds of consumers feel like it’s essential for brands to adjust messaging to ensure it's relevant to them.

Opt-out 66

Opt-out Opt-in Work Management Marketing Management 66

Hubspot

AUGUST 24, 2020

No other online destination offers you more potential exposure to prospects. A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. billion default users have already been permitted to opt out. billion default users have already been permitted to opt out. Deprecation has been postponed again and again. Remember FLoC ?

Privacy 111

Privacy Advertising Agencies Work Management Marketing Management 111

Biznology

APRIL 23, 2021

And finally, I have co-opted the Arts, Music and Culture section to include several articles on American worker migratory trends, the future of housing in the US and the implications for an increasingly mobile workforce. ” MetLife Employee Benefit Trends. ” HBR – Denise Lee Yohn.

Work Management 104

Work Management First-Mover Advantage Lead Ranking Fulfillment 104

Hubspot

JUNE 23, 2021

Facebook Analytics launched in 2018 as a free alternative to platforms like Google Analytics (GA). opt-in requirements for mobile app tracking. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 98

Analytics Facebook Marketing Analytics Tools Work Management 98