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2018 Deliverability Benchmarking Series: Q4 Retail

eDataSource

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Our focus today is on Retail and Q4. Key Retail Sectors. Average Read Rates. Inbox Rate.

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10 Most Popular Marketing Articles of 2018

Zoominfo

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Top B2B Lead Generation Statistics for 2018. Read: Top B2B Lead Generation Statistics for 2018.

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Following the Data: Does Certification Really Help Deliverability?

eDataSource

In our July 2018 Blogpost ( July 2018 Blogpost ) on Deliverability, we said: “The email industry has spawned a number of services by which mailers can acquire what’s typically billed as an official stamp of approval, allowing messages anointed as trusted to pass through spam filters. Deliverability Percentage.

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What’s New with nDash? 2018 in Review

nDash

Here’s everything that has happened in 2018. On nDash, you now have the option to create a campaign , which is a series of deliverables all related to a particular theme, topic, audience, or initiative. Great content creation requires finding great source material and keeping up with the latest industry news and trends.

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Litmus Picks: Our Favorite Webinars of 2018

Litmus

Litmus hosted eight webinars during 2018, covering a wide range of email marketing topics from email workflows and how to start the year off right to the ESP industry and welcome emails. Many of that webinars were built around insights and trends from our 2018 State of Email Survey. The State of Email in 2018.

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2018 Back to School Email Activity

eDataSource

The table below describes email send activity for the various brands, as well as inbox and engagement performance for the requisite brands, including date of earliest observed related 2018 campaign, and activity and engagement statistics for the comparable period last year. Best Performer Examples.

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2018 State of Email Analytics: The Metrics Brands Measure and the Impact of Third-Party Analytics

Litmus

Users of third-party deliverability monitoring tools are more than twice as likely as non-users to report being blacklisted, suggesting that many brands have been blacklisted and simply aren’t aware of it. Download the free report ?. For a breakdown of the demographics of our respondents, check out A Snapshot of the Email Professional.