Remove 2018 Remove CRM Remove Multi-Channel Remove Training
article thumbnail

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense.

article thumbnail

5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. Provide Ongoing Customer Education and Training. We don’t simply refer to product training materials and educational content.

Loyalty 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce Marketing Cloud

Thirteen percent said their organization has implemented over 50 automations, up from just 4% who did so in 2018. Many knowledge workers waste a lot of time manually entering and retrieving information between multiple systems as part of a multi-step, manual process. Automation for every team. Customer service. Human resources.

article thumbnail

The Best Marketo Add-Ons for SMB

SmartBug Media

Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights helps your sales team see Marketo data without leaving your CRM. Sales Insights. Sales Connect.

Marketo 66
article thumbnail

Prediction Series 2019: Interview with Latane Conant, CMO, 6sense

6sense

What opportunities and challenges did you identify at the start of 2018 and have things worked out as planned? I had three big themes in 2018 — People, Perspective, and Pace. I really tried to set metrics for the marketing function that pushed us to execute without running over things like a freight train. faster cycle times.

CMO 62
article thumbnail

30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

Developments in multi-variate testing and audience targeting will further empower marketers in 2018. . . What are the 3 marketing automation trends you think will have the biggest impact on B2B marketers in 2018? . Chatbots will become a primary channel for lead and customer education. Ann Handley. User experience.

article thumbnail

Why Service Hub is a Favorite Among HubSpot Agencies and Clients Alike

Envy

First introduced in 2018 and recently relaunched with both revamped and brand-new features, the company’s mantra is, “putting the customer first with an easy and connected platform that delivers authentic service.” Now let’s talk about one of the latest and most popular solutions on the market: HubSpot’s Service Hub.