2018 Cable Mobile Advertising Trends 
Martech
APRIL 1, 2022
As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign. Why we care.
Stevens & Tate
AUGUST 10, 2020
Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Hulu Launches Beta for Self-Serve Advertising Platform.
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Sprout Social
MAY 10, 2019
YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.
Hubspot
JANUARY 6, 2020
And, while Google advertising solutions have benefitted more than 1.3 I believe we will see Google continue to crack down on certain advertising industries," says Russ Jones, Principal Search Scientist at Moz. " When these bans take place, it creates a short-term opportunity for companies to shift advertising dollars to organic.
readwrite
APRIL 25, 2018
By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.
Martech Advisor
OCTOBER 24, 2019
National campaigns have traditionally been at the forefront of every marketer’s strategy and are consequently where the majority of advertising dollars are spent. However, within The State of Localized Programmatic Report you’ll find that for years there has been a growing demand for more personalized advertising.
Digilant
NOVEMBER 30, 2018
At the start of 2018, our Digilant marketing team spent time researching and compiling what we believed would be the top 10 important programmatic media buying trends of 2018. As hard as it is to believe, 2018 is coming to a close. ANA “The State of Programmatic Media Buying”). eMarketer).
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