2018 2019 Multi-Touch Attribution Trends 
InsightSquared
JULY 1, 2019
In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. To better understand B2B marketers’ satisfaction levels with their current marketing automation platforms, Heinz Marketing and InsightSquared conducted a survey in Q2 2019. Looking Back: Key Findings from 2018.
Martech Advisor
NOVEMBER 5, 2019
Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.
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Full Circle Insights
FEBRUARY 28, 2021
With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021.
Hubspot
OCTOBER 2, 2019
In 2019, the number has exploded to more than 7,000. This trend of adopting different martech solutions has hit our customer base, too. In 2018, most companies spent about 30% of their marketing budget on technology -- with CMO's often driving more tech decisions than even CIOs. It had 150 solutions. And we're not slowing down.
Vidyard
OCTOBER 27, 2019
An impressive 85% of businesses now use video analytics software and growing, according to the 2019 Video in Business Benchmark Report. Video length has been trending shorter in recent years. In 2018, the average video was just over four minutes long. To this end, video analytics are essential.
Full Circle Insights
JULY 9, 2020
For this, you need to know about funnel metrics and campaign attribution. Chart A: Chart B shows the influence of digital and non-digital marketing programs with a heavy emphasis on the 1 st marketing touch. When it comes to velocity, smaller is better and Chart D shows a nice trend of much faster times from MQL to Closed/Won.
Full Circle Insights
JANUARY 28, 2021
The ability to accurately attribute revenue to marketing campaigns inside the CRM lets marketers allocate budgets more efficiently. How Getting Marketing Attribution Right Boosts. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist.
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